SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Investigate the influence of the mass media on indigenous practices

SAQA US ID	UNIT STANDARD TITLE
7531	Investigate the influence of the mass media on indigenous practices
ORIGINATOR
SGB ABET CA
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 02 - Culture and Arts			Cultural Studies
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
ABET Level 4	Regular	Level 1	NQF Level 01	3
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2018-07-01	2023-06-30	SAQA 06120/18
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2024-06-30		2027-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

The learner should experience and explore the integrated and multiple forms of communication and expression in popular culture; analyse the role and the influence of the mass media in popular culture; Respond to the impact of popular culture on traditional and marginalized cultural practices and communication; demonstrate an awareness of globalisation and control of information and artistic expression

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners should be able to communicate and articulate in order to discuss forms of mass media and its impact

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Analyse the role of the mass media in popular culture to extend awareness and sensitivity.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Messages and symbols communicated through various types of mass communication are investigated and interpreted to extend awareness and sensitivity.

ASSESSMENT CRITERION RANGE

Mass Media including television, radio, newspapers internet etc

ASSESSMENT CRITERION 2

2. Critical interaction with the media is demonstrated to make informed judgements.

ASSESSMENT CRITERION RANGE

Demonstrate understanding through practical involvement in mass communication and production.

ASSESSMENT CRITERION 3

3. The creative use of the mass media and technology is explored to analyse its role in various arts forms and processes.

ASSESSMENT CRITERION 4

4. The role of mass communication is investigated to extend awareness of its use to promote social and societal change.

ASSESSMENT CRITERION 5

5. Creative production is engaged in to explores the relationship between the mass media, technology and communication.

SPECIFIC OUTCOME 2

Investigate the influence of popular culture to respond to its impact.

OUTCOME NOTES

Investigate the influence of popular culture to respond to its impact on traditional and marginalized cultural practices.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. The impact of popular culture on traditional and marginalised cultures is articulated and responded to based on investigation.

ASSESSMENT CRITERION RANGE

Articulation includes verbal and non-verbal forms

ASSESSMENT CRITERION 2

2. The influence of popular culture is researched and critically analysed to describe it impact on cultural forms and practices.

ASSESSMENT CRITERION 3

3. Investigation of social relations that affect cultural expression and social systems is undertaken to understand the social construction of culture and communication.

ASSESSMENT CRITERION RANGE

Comprehension of social relations and how these affect the shaping of culture and forms of communication.

SPECIFIC OUTCOME 3

Demonstrate awareness of globalisation to assess its impact on artistic expression.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Control/ownership of various information sources is shown in relation to forms of artistic expression.

ASSESSMENT CRITERION RANGE

Information sources include newspapers, radio. TV, mass meetings, bill boards and video

ASSESSMENT CRITERION 2

2. Control/ownership of various information sources is shown in relation to cultural norms and values.

ASSESSMENT CRITERION RANGE

Hierarchical powers include past and present power structures

ASSESSMENT CRITERION 3

3. Global impact and hierarchical powers are understood in relation to artistic expression.

SPECIFIC OUTCOME 4

Explore multiple forms of communication in popular culture.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Multiple forms of communication are uses to promote societal change.

ASSESSMENT CRITERION RANGE

Various forms - Three or more forms of communication should be explored.

ASSESSMENT CRITERION 2

2. Narrative structure is explored to influence meaning.

ASSESSMENT CRITERION 3

3. Various forms of communication are explored in relation to popular culture.

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems in which responses display that responsible decisions using critical and creative thinking have been made.

UNIT STANDARD CCFO WORKING

Work effectively with others as a member of a team, group, organisation and community.

UNIT STANDARD CCFO ORGANISING

Organise and manage oneself and one's activities responsibly and effectively.

UNIT STANDARD CCFO COLLECTING

Collect, analyse organise and critically evaluate information.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively using visual, mathematical and/or language skills in the modes of oral and/or written presentation.

UNIT STANDARD CCFO SCIENCE

Use science and technology affectively and critically, showing responsibility towards the environment and health of others.

UNIT STANDARD CCFO DEMONSTRATING

Demonstrate an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation.

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015.

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Elective	71751	General Education and Training Certificate: Adult Basic Education and Training	Level 1	NQF Level 01	Passed the End Date - Status was "Reregistered"	2023-06-30	As per Learning Programmes recorded against this Qual
Elective	73249	General Education and Training Certificate: Adult Basic Education and Training: Academic Curriculum	Level 1	NQF Level 01	Reregistered	2028-06-30	UMALUSI

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	College of Cape Town - Athlone Campus
2.	FALSE BAY TECHNICAL VOCATIONAL EDUCATION & TRAINING COLLEGE
3.	Leronsa Trading Enterprise
4.	SEOPOSENGOE TRAINING CONSULTANCY CC
5.	Tembe Service Providers