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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Sell products to customers in a wholesale and retail outlet 
SAQA US ID UNIT STANDARD TITLE
258162  Sell products to customers in a wholesale and retail outlet 
ORIGINATOR
SGB Retail and Wholesale 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 11 - Services Wholesale and Retail 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 3  NQF Level 03  12 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
114900  Sell products to customers in a Wholesale and Retail outlet  Level 3  NQF Level 03  12   

PURPOSE OF THE UNIT STANDARD 
This unit standard is intended for people working in a wholesale or retail outlet that sell goods or services to customers in a wholesale/retail outlet. Persons credited with this standard function under general supervision and carry out established and familiar procedures in familiar environments.

These persons are also able to approach customers in a positive manner, identify the customer's needs, match outlet products to identified needs, overcome objections, close the sale and promote future business.

Qualifying learners will be capable of:
  • Establishing the customer's need.
  • Offering products to customer.
  • Overcoming customer objections.
  • Closing the sale. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that a learner will be competent in:
  • Communication at NQF Level 2.
  • Mathematical Literacy at NQF Level 2. 
    		•

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Establish the customer's need. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The customer is approached in a manner that encourages continued interaction according to organisational procedures and guidelines. 

    ASSESSMENT CRITERION 2 
    A comfortable and inviting atmosphere is created according to organisational procedures and guidelines. 

    ASSESSMENT CRITERION 3 
    Questioning techniques are used to identify the customer's needs according to organisational selling techniques. 

    ASSESSMENT CRITERION 4 
    Confirmation of the identified need is obtained from the customer according to organisational procedures and guidelines. 

    SPECIFIC OUTCOME 2 
    Offer products to customers. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Customer's needs are analysed, and matched with products in relation to the available products. 

    ASSESSMENT CRITERION 2 
    Features and benefits of products offered are explained and demonstrated according to the products characteristics. 

    ASSESSMENT CRITERION 3 
    The policy for selling additional products is explained as per organisational requirements. 

    ASSESSMENT CRITERION 4 
    Additional products that support the original sale are identified and offered as per the customer's need. 

    SPECIFIC OUTCOME 3 
    Overcome customer objections. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    All customer questions or comments are responded to in a manner that should satisfy the customer according to organisational procedures. 

    ASSESSMENT CRITERION 2 
    Techniques for overcoming customer objections to the product/service are explained according to store procedures. 

    ASSESSMENT CRITERION 3 
    Various types of customer objections to the product/service are identified according to store procedures. 

    ASSESSMENT CRITERION 4 
    Customer objections to the product/service are analysed, and appropriate techniques are used to overcome the objection according to organisational procedures and guidelines. 

    ASSESSMENT CRITERION 5 
    Alternative products are offered if the original product does not meet the customer's need according to organisational procedures and guidelines. 

    SPECIFIC OUTCOME 4 
    Close the sale. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Closing or buying signals are identified using the customer's feedback. 

    ASSESSMENT CRITERION 2 
    Appropriate techniques for closing the sale are used according to store procedures. 

    ASSESSMENT CRITERION 3 
    The customer is reassured of the decision taken and thanked in a way that will encourage future support according to organisational procedures and guidelines. 

    ASSESSMENT CRITERION 4 
    After sale service is explained to customer where applicable according to organisation's policy and procedures. 

    ASSESSMENT CRITERION 5 
    The various forms of payment options available to the customer are explained as they apply to the outlet. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any institution offering learning that will enable achievement of this unit standard and the related Exit Level Outcomes of the Qualification must be accredited by the relevant Education and Training Quality Assurance (ETQA) body.
  • External Moderation of assessment will be overseen by the relevant ETQA at its discretion.
  • The accredited Training Provider will oversee internal moderation of assessment.
  • Internal and external moderation should encompass achievement of competence described in the specific outcomes of the unit standard as well as the integrated competence described in the purpose of the unit standard. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of the following embedded knowledge as it applies to selling products in a wholesale or retail outlet:
  • Organisational procedure for approaching customers.
  • Questioning techniques.
  • Translating features into benefits.
  • Organisational policy for selling.
  • Techniques for closing a sale.
  • Types of objections and how to overcome them.
  • Buying signals.
  • After sales service.
  • Techniques for reassuring customers. 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems associated with selling products by employing responsible decision-making and creative thinking. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group or role-players in providing sales services. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively in discharging ones duties and responsibilities within the W&R business. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using appropriate modes of oral and/or written persuasion in dealing with all role-players to achieve customer satisfaction in a W&R business. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world, as a set of related systems by recognising that problem solving when selling products to customers exists in a variety of related contexts. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces unit standard 114900, "Sell products to customers in a Wholesale and Retail outlet", Level 3, 12 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  63409   National Certificate: Wholesale and Retail Operations  Level 3  NQF Level 03  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  W&RSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Gemini Training And Development Pty Ltd 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.