SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Implement activity plans to meet agreed deadlines 
SAQA US ID UNIT STANDARD TITLE
252200  Implement activity plans to meet agreed deadlines 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  6 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2026-06-30   2029-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
10040  Implement marketing activity plans to meet agreed deadlines  Level 4  NQF Level 04  14   

PURPOSE OF THE UNIT STANDARD 
The person credited with this unit standard will be able to communicate effectively with internal and external stakeholders while being able to maintain relationships. Learners will also be able to manage and monitor marketing activity plans and evaluate the completed activities.

The qualifying learner is capable of:
  • Communicating with internal and external stakeholders.
  • Maintaining relationship with providers.
  • Managing and monitoring marketing activity plans.
  • Evaluating completed marketing activities. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners assessing this unit standard are competent in:
  • Communication at NQF Level 3 or equivalent.
  • Mathematical Literacy at NQF Level 3 or equivalent. 
    		•

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communication, direct marketing and relationship marketing, sponsorship, event marketing, sales promotion, public relations and alternative strategies.
  • Marketing activities including ad campaign, sales promotion, sales projects, research, pr campaign, sponsorship, product launch, product test.
  • Providers including product suppliers, service suppliers, equipment supplies, material supplies, space providers, consultants.
  • Internal stakeholders including management, supervisors, employees.
  • External stakeholders including customers, providers, consultants, companies, local government. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Communicate with internal and external stakeholders. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Meeting dates and times are set and communicated to stakeholders. 

    ASSESSMENT CRITERION 2 
    Activities are communicated to relevant stakeholders. 

    ASSESSMENT CRITERION 3 
    Communication processes ensure timely and effective quality input and participation. 

    ASSESSMENT CRITERION 4 
    Evaluation feedback is communicated to all stakeholders. 

    SPECIFIC OUTCOME 2 
    Maintain relationship with providers. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Methods appropriate to the size or the nature of the relevant products are used for evaluating providers. 

    ASSESSMENT CRITERION 2 
    Criteria for selection are clearly explained and conveyed to providers. 

    ASSESSMENT CRITERION 3 
    Regular communication channels with providers are established. 

    ASSESSMENT CRITERION 4 
    Reports and inputs from providers are reviewed within agreed time frames. 

    SPECIFIC OUTCOME 3 
    Manage and monitor marketing activity plans. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Providers are briefed and given direction on required activities. 

    ASSESSMENT CRITERION 2 
    Support material for providers is delivered according to agreed time frames. 

    ASSESSMENT CRITERION 3 
    Problems areas are identified and corrective action taken to overcome problems. 

    ASSESSMENT CRITERION 4 
    Measurements are set and monitored according to criteria. 

    ASSESSMENT CRITERION 5 
    Performance progress is monitored and evaluated on a continuous basis. 

    SPECIFIC OUTCOME 4 
    Evaluate completed marketing activities. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Outcomes of implemented activities are evaluated at pre-determined intervals against documented plan. 

    ASSESSMENT CRITERION 2 
    Non-conformance is recorded accurately and its effect on final success identified and discussed. 

    ASSESSMENT CRITERION 3 
    Suitable evaluation methods for the assessment of strengths and limitations of marketing activities in terms of improvement are discussed. 

    ASSESSMENT CRITERION 4 
    Changes in terms of improvements are agreed, documented and communicated within planned time frames. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A general broad understanding of methods and techniques for managing people and plans.
  • A basic understanding of methods and techniques for communicating verbally, in writing and visually.
  • A basic understanding of business and corporate marketing strategies.
  • A broad understanding of information systems used to capture and process marketing data.
  • An all rounded and generic understanding of the industry, the product and the industry role players.

    Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out by the relevant Educational and Training Quality Assurance Body (ETQA). 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to the implementation of the market activity plan. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in order to ensure the implementation process runs smoothly and according to plan. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that alternative plans and activities exist in the event of current plans and activities being rejected or there are insufficient resources available to implement the plans. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information related to the marketing activity plan so that the information will support the organisations vision. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with internal and external providers and other stakeholders when implementing marketing activities. 

    UNIT STANDARD CCFO CONTRIBUTING 
    In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of:
  • Being culturally sensitive across a range of social context when implementing marketing activities in an organisation, so that these activities are appropriate and acceptable to a range of people with varying cultural backgrounds. 
    		•

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces unit standard 10040, "Implement marketing activity plans to meet agreed deadlines", Level 4, 14 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  65409   National Certificate: Building and Civil Construction  Level 3  NQF Level 03  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  CETA 
    Elective  67464   Further Education and Training Certificate: Marketing  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-07-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. AFRICA SKILLS VILLAGE 
    2. Akaf Bodyguards 
    3. CBM Training (Pty) Ltd 
    4. Certified Training Solutions (Pty) Ltd 
    5. Ekurhuleni Artisans and Skills Training Pty Ltd 
    6. Goitsebasadi Construction Project 
    7. In Touch Community Development & Project Managers 
    8. Leps Training Consultants 
    9. LNT Trading Enterprise 
    10. Mahumani Empowerment Servives Centre 
    11. MOLOKO SMALL ENTERPRISE 
    12. Motheo TVET College 
    13. MPUMALANGA REGIONAL TRAINING TRUST 
    14. Novi General Services 
    15. PIONEER BUSINESS CONSULTING (PTY) LTD 
    16. Primeserv Corporate Solutions (Pty) Ltd 
    17. Protech Training (Pty) Ltd 
    18. Raubex Construction Pty (Ltd) 
    19. Sakhisizwe Development Training 
    20. Sheq and Environmental Projects 
    21. Sonani Training and Communications 
    22. Tjeka Training Matters Pty Ltd 
    23. Tovani Traiding 299 
    24. Training Force (Pty) Ltd 
    25. Umfolozi FET College 
    26. West Coast TVET College 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.