SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Conduct research into the nature of donor funding in South Africa 
SAQA US ID UNIT STANDARD TITLE
115210  Conduct research into the nature of donor funding in South Africa 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2026-06-30   2029-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is for learners embarking on a career in fundraising, or those already working in the fundraising sector.

In particular, this Unit Standard will enable the learner to:
  • Investigate how individuals may be attracted to contribute to a cause
  • Determine which South African Corporate Donors may be interested in a cause
  • Determine which international funding agencies may be interested in a cause
  • Examine the Internet as a fundraising tool
  • Investigate the possibilities of cause-related marketing for a fundraising organisation
  • Investigate the possibilities of in-kind donations. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners are competent in Communication and Computer Literacy at NQF Level 3. 

    UNIT STANDARD RANGE 
    Stated at the applicable Specific Outcomes. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Investigate the possibility of attracting individual donors to a cause. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Letters of appeal for donations by an organisation are analysed to determine who the target audience was. 

    ASSESSMENT CRITERION 2 
    The responses to the letters of appeal for four fundraising venture are analysed to determine a donor profile for each. 

    ASSESSMENT CRITERION 3 
    Conclusions are made about the type of organisations that are supported by specific groups of people. 
    ASSESSMENT CRITERION RANGE 
    People are grouped by age, sex, income group, language.
     

    ASSESSMENT CRITERION 4 
    The involvement of alumni in fundraising is determined for three organisations/fundraising ventures that have alumni as part of their target market. 

    ASSESSMENT CRITERION 5 
    A report is compiled indicating which is the best target group for the various types of fundraising organisations in the country. 
    ASSESSMENT CRITERION RANGE 
    Types of organisations includes, but is not limited to those in the fields of education, old age, orphans, HIV/AIDS, Abuse centre, the poor, feeding schemes.
     

    SPECIFIC OUTCOME 2 
    Determine which South African Corporate Donors may be interested in a cause. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    A database of Corporate South African Donors is set up using information from fundraising organisations, and the media. 

    ASSESSMENT CRITERION 2 
    Corporate South African donors are classified in terms of the type of fundraising organisation/venture they support. 

    ASSESSMENT CRITERION 3 
    A shortlist of possible corporate Donors for a specific organisation/venture is compiled to maximize the effectiveness of a fundraising appeal. 

    SPECIFIC OUTCOME 3 
    Determine which international funding agencies may be interested in a cause. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    A list of international funding agencies operating in South Africa is compiled using information obtained from the SA Revenue Service, the Department of Social Welfare, the Department of Foreign Affairs. 

    ASSESSMENT CRITERION 2 
    A list of international organisations that have made donations to organisations in South Africa is compiled from government sources and from the records of fundraising organisations. 

    ASSESSMENT CRITERION 3 
    International donor organisations and foreign companies supporting South African causes are classified according to the type of activity/organisation they support and the findings presented in tabular form. 
    ASSESSMENT CRITERION RANGE 
    Types of organisations includes, but is not limited to those in the fields of education, old age, orphans, HIV/AIDS, Abuse centre, the poor, feeding schemes.
     

    ASSESSMENT CRITERION 4 
    A shortlist of international donors is drawn up for a specific organisation/fundraising venture. 

    SPECIFIC OUTCOME 4 
    Examine the possibilities for fundraising using the Internet. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    A procedure is developed for surfing the Internet for fundraising possibilities. 

    ASSESSMENT CRITERION 2 
    A list of websites for potential fundraising opportunities is compiled following a website search. 

    ASSESSMENT CRITERION 3 
    A method of approach for an organisation to use the internet for fundraising is developed for a specific fundraising venture/organisation. 

    SPECIFIC OUTCOME 5 
    Investigate the possibilities of cause-related marketing for a fundraising organisation. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Ten examples of cause-related marketing in South Africa are listed and their relevance to fundraising activities explained orally. 

    ASSESSMENT CRITERION 2 
    An example of cause-related marketing in a certain type of organisation is analysed and reported on in a presentation. 

    ASSESSMENT CRITERION 3 
    The possibilities of cause-related marketing for an organisation for fundraising are established and presented in a report. 

    SPECIFIC OUTCOME 6 
    Investigate the possibilities of in-kind donations. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    A schedule of the types and potential sources of in-kind donations is compiled in tabular form. 

    ASSESSMENT CRITERION 2 
    The way in which in-kind donations may be obtained by a specific organisation is determined and a list of drawn up for later use. 

    ASSESSMENT CRITERION 3 
    An attempt is made to secure in-kind donations for an organisation by approaching various organisations. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Assessment of this Unit Standard should be contextual and practical.
  • Assessors must be registered as an assessor with the relevant ETQA, or an ETQA that represents the sector in which the learner is employed and which has a Memorandum of Understanding with the relevant ETQA.
  • Moderators must be registered as assessors with the relevant ETQA, or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • The mechanisms and requirements for moderation should be applied in accordance with the requirements of the relevant ETQA.
  • Assessment should include both formative and summative assessment.
  • Training providers must be accredited by the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Nature of donor Funding in South Africa
  • Profile of donor funding agencies in South Africa
  • Cause-Related Marketing 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organize and critically evaluate information when listing South African and overseas donors and compiling lists of suitable donors for specific fundraising. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language skills in the modes of oral and/or written presentation when drawing up required reports and schedules as well as when researching through documents and interviewing people. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively when using the computer to compile databases, to retrieve information and when doing internet searches. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems when realizing that organisations give to causes in which they have a specific interest. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  48854   Further Education and Training Certificate: Fundraising  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  SERVICES 
    Elective  96401   National Certificate: Export Administration  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.