SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Develop, implement and evaluate a marketing strategy for a new venture

SAQA US ID	UNIT STANDARD TITLE
114583	Develop, implement and evaluate a marketing strategy for a new venture
ORIGINATOR
SGB Generic Management
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Generic Management
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular-Fundamental	Level 4	NQF Level 04	8
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2018-07-01	2023-06-30	SAQA 06120/18
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2026-06-30		2029-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

This Unit Standard is for those learners who need to develop and implement a marketing strategy for a new venture idea/opportunity. The marketing strategy will include the understanding of the marketing components product, promotion, place and price. The learner will be competent in compiling basic market research and interpreting the findings of relevant business research.

The qualifying learner will be able to:

Demonstrate knowledge of marketing concepts applicable to a new venture.

Analyse the product/service requirements of the target market of a new venture.

Demonstrate an understanding of the market research process and interpretation of research findings relevant to the new venture.

Develop a marketing plan for a new venture.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners accessing this Unit Standard should be competent in Computer Literacy, Mathematical Literacy and Communications at NQF Level 3 or equivalent.

UNIT STANDARD RANGE

An all rounded understanding of the marketing mix and resources available and their uses.

A broad understanding of marketing research.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Demonstrate knowledge of marketing concepts applicable to a new venture operation.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

The concepts product, price, place and promotion are defined in terms of the marketing mix.

ASSESSMENT CRITERION 2

Key marketing concepts are explained in terms of their implication for own venture.

ASSESSMENT CRITERION 3

Marketing media are compared in terms of their advantages and disadvantages for effective marketing of products and/or services of own venture.

ASSESSMENT CRITERION 4

The target market and positioning of own venture is identified and described accurately.

SPECIFIC OUTCOME 2

Analyse the product/service requirements of the target market of a new venture.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

Sources of market information about similar products and/or services are identified with a view to identifying the needs of a specific target market.

ASSESSMENT CRITERION 2

Competition for the provision of products and/or services is identified in terms of the services, prices and promotions offered by the business venture.

ASSESSMENT CRITERION 3

External and environmental factors impacting on consumer or customer behaviour are assessed for impact on marketing decisions.

ASSESSMENT CRITERION 4

The competitive advantages and disadvantages of the product/service are assessed using a marketing analysis approach.

ASSESSMENT CRITERION 5

Changes to the product and/or service delivery are identified which would enhance the marketing of the new venture.

SPECIFIC OUTCOME 3

Demonstrate an understanding of the market research process.

OUTCOME NOTES

Demonstrate an understanding of the market research process and interpret the findings relevant to the new venture.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

The different techniques and methodology used for market research are evaluated and one selected for a own business research.

ASSESSMENT CRITERION 2

A planned market research for own venture is designed to include all aspects of the marketing of products/services offered by the business venture.

ASSESSMENT CRITERION 3

Other studies and published data on the market are analysed in terms of own business.

ASSESSMENT CRITERION 4

Factual information is gathered and interpreted in terms of own business.

ASSESSMENT CRITERION 5

Recommendations for own venture are formulated using the factual information.

SPECIFIC OUTCOME 4

Develop and implement a marketing plan for a new venture.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

A marketing plan is developed to reflect research findings and recommendations for own venture.

ASSESSMENT CRITERION 2

The marketing plan is aligned to the business plan of own venture.

ASSESSMENT CRITERION 3

A cost effective mix of marketing methods are reflected in the plan.

ASSESSMENT CRITERION 4

The marketing plan, based on research, is implemented for own venture.

ASSESSMENT CRITERION 5

A process to monitor the marketing plan is designed to evaluate if the desired outcomes have been achieved.

SPECIFIC OUTCOME 5

Evaluate and modify the marketing plan.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

The marketing plan is monitored for achieving the desired outcomes.

ASSESSMENT CRITERION 2

The positive, negative and interesting facts of the implementation of the plan are recognized and listed with a view to making the necessary amendments to the plan.

ASSESSMENT CRITERION 3

Possible modifications to the original plans are considered and tested.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

This Unit Standard will be assessed by an assessor and moderated by a moderator, registered with the relevant accredited ETQA responsible for the quality assurance of this Unit Standard.

Any institution offering learning that will enable achievement of this Unit Standard must be accredited as a provider through the appropriate quality assuring ETQA, or Learning Programme approval with an ETQA that has a Memorandum of Understanding with the quality assuring ETQA.

Verification (external moderation) of assessment and moderation by the provider, will be conducted by the relevant quality assuring ETQA according to the moderation guidelines in the relevant Qualification and the agreed ETQA policy and procedures.

An individual wishing to be assessed through RPL against this Unit Standard, may apply to an assessment agency or provider institution accredited by the relevant quality assuring ETQA, or by an ETQA that has a formal agreement/accreditation with the relevant quality assuring ETQA.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

Marketing objectives includes selling products and/or services, attracting customers, developing and maintaining customer loyalty, maintaining image, providing information.

Marketing concepts include needs, demands, market, marketing mix, promotion, public relations, service and advertising.

Marketing media include radio, television, print media advertisements, print media editorials, brochures, telemarketing and public relations.

Research processes, methods and techniques, i.e. surveys, interviews, questionnaires.

External and environmental factors include cultural, social, economic, regulatory, technological, demographic and competitive.

Marketing recourses include people, time, capital and space.

Marketing includes marketing communications with sponsors and public relations.

UNIT STANDARD DEVELOPMENTAL OUTCOME

N/A

UNIT STANDARD LINKAGES

N/A

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems pertaining to marketing a new venture.

UNIT STANDARD CCFO WORKING

Work effectively with others utilising skills and abilities to ensure the best marketing strategy for the new venture.

UNIT STANDARD CCFO COLLECTING

Collect, evaluate, organise and critically evaluate information pertaining to marketing.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively so that correct processes are followed and correct channels are utilised in marketing the new venture.

UNIT STANDARD CCFO SCIENCE

Use science and technology to communicate with customers in the marketing and research processes.

UNIT STANDARD CCFO DEMONSTRATING

Demonstrate an understanding of the world as a set of related systems and how it would impact on the marketing of the new venture.

UNIT STANDARD ASSESSOR CRITERIA

N/A

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015.

UNIT STANDARD NOTES

N/A

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	23953	Further Education and Training Certificate: New Venture Creation (SMME)	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2009-05-13	Was SERVICES until Last Date for Achievement
Core	20884	National Certificate: New Venture Creation (SMME)	Level 4	NQF Level 04	Passed the End Date - Status was "Registered"	2005-04-10
Elective	58761	Further Education and Training Certificate: Early Childhood Development	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	ETDP SETA
Elective	59097	Further Education and Training Certificate: Real Estate	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES
Elective	58394	National Certificate: Film and Television Production	Level 5	Level TBA: Pre-2009 was L5	Passed the End Date - Status was "Reregistered"	2023-06-30	MICTS
Elective	65050	National Certificate: Music	Level 5	Level TBA: Pre-2009 was L5	Passed the End Date - Status was "Reregistered"	2023-06-30	CATHSSETA

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	3 At Work Recruitment Agency
2.	Amogelang Marketing and Training
3.	Aubrey Nyiko Business Enterprise cc
4.	B T Group of Companies Pty Ltd
5.	BLC Entertainment
6.	Boitjhorisong Resource Centre
7.	BOLAND COLLEGE
8.	Brain Boosters Business Education (PTY) LTD
9.	Brainwave Projects 1997 CC
10.	Centre for Creative Education/Iziko La Bantu Be Afrika NPC
11.	College of Cape Town - Athlone Campus
12.	Compass Academy of Learning
13.	Custoda Trust
14.	D M Management and Consulting
15.	Damelin Correspondence College (Pty) Ltd
16.	Dee s Training PTY LTD
17.	DEVELO CC
18.	Dintshang Trading
19.	Directflo
20.	Dru A Professional Further Education and Training College DAPFETC PT
21.	Early Inspiration
22.	Early Learning Resource Unit (ELRU)
23.	EASTCAPE MIDLANDS COLLEGE BUSINESS UNIT (Uitenhage) (WA)
24.	EBENEZER TRAINING HOUSE FOR EARLY LEARNING
25.	Edu Experts SA
26.	Edu P Earl Education For Practitioners in Early Childhood Development (Pty) Ltd
27.	EDU-Bless College
28.	Edu-Build Institute
29.	EDUTAK PRE-SCHOOL TRAINING AND DEVELOPMENT
30.	Enjo Consultants (Pty) Ltd
31.	Environment and Language Education Trust
32.	Epitome Villa (Pty)Ltd
33.	EYETHU NATIONAL COMPUTER COLLEGE PTY LTD
34.	FALSE BAY TECHNICAL VOCATIONAL EDUCATION & TRAINING COLLEGE
35.	FILM Mentorship & Training SA
36.	FLAVIUS MAREKA FET COLLEGE
37.	Frayintermedia Cc
38.	FURNITURE WORLD TRAINING CENTRE
39.	FUTURE DISCOVERY TRAINING ACADEMY
40.	Future Performance Training and Development
41.	Future-Teacher (Pty) Ltd
42.	Gauteng Baobab Early Learning Training Programme
43.	Goldfields TVET College
44.	Grassroots Adult Education and Training Trust
45.	GWALA TRAINING SERVICES
46.	HOPE ACADEMIC AND SKILL CENTRE
47.	ICM t/a Institute for Career Management
48.	Igugu Training and Investments
49.	Ikusasa Lothisha t/a ECD Training Provider
50.	Institute of Professional Studies and Services
51.	Isamon Vocational College of Excellence Pty Ltd
52.	Isibani Skills Academy
53.	Isibani Soluntu Development Trust
54.	Itireleng Bokamoso Trading Development Services and Associates
55.	Jabulani Training & Development
56.	Katehong Early Learning Resourse Unit (KELRU )
57.	Keletsong Community Training & Resource Centre
58.	Kgang-Kgolo Consulting
59.	KHANIMAMBA TRAINING AND RESOURCE CENTRE
60.	Khululeka Community Education Centre
61.	Kids Academy
62.	Kitso Bokamoso Training Solution
63.	KITSO TRAINING AND DEVELOPMENT
64.	Klein Karoo Resource Centre
65.	Leronsa Trading Enterprise
66.	LESEDI EDUCARE ASSOCIATION
67.	Li Lichule Trading cc
68.	Loago Business Consulting
69.	Lynne Hobbs cc
70.	MASIKHULE EARLY CHILDHOOD DEVELOPMENT CENTRE
71.	MATHS CENTRE INCORPORATING SCIENCES
72.	MBOWA COLLEGE PTY LTD
73.	Media Village Training
74.	MENTORNET (PTY) LTD
75.	Mochochonono Training Solutions cc
76.	Motheo Training Institute Trust
77.	NATAL EARLY LEARNING RESOURCE UNIT TRUST
78.	Ndoma Mathodi Trading Enterprise
79.	Netgrow Training Solutions
80.	Networx for Career Development
81.	New Beginnings Training and Development Organisation
82.	Next Step Academy (Pty) Ltd
83.	Noni Community Development
84.	Northern Cape Urban College: Kimberley Campus
85.	Northlink College
86.	Northshore Trading 19CC t/a Makakhaunye Training and Development Agency
87.	NTATAISE TRUST
88.	Ntevho-Ketso Training and Recruitement Consultancy cc
89.	Ntsangalala Business Enterprise
90.	OL Afrika Media
91.	OPELONG BUSINESS INSTITUTE (PT
92.	Orbit FET College - Central Office
93.	Peddie Development Centre
94.	Peo Entle HIV Wellness Management and Youth Skills Development NPO
95.	People Upliftments t/a POPUP Upliftment
96.	Petra institute of Development (PTY) Ltd
97.	PMA Holding (Pty) Ltd
98.	PND Academy of Learning cc
99.	Pro-Ed Training
100.	PROFESSIONAL CHILD CARE COLLEGE PTY LTD
101.	Professional Development and Training Institute (Pty) Ltd
102.	PRX SCHOOL TEST
103.	Rampadise Education Training & Development Centre
104.	Read Educational Trust
105.	Realeboga Development Services
106.	REGIONAL EDUCARE COUNCIL
107.	Retshetse Training Project
108.	Rhodes University
109.	Richfield Graduate Institute of Technology Pty Ltd
110.	Right 4 u College
111.	Safe and Sound Learning Association
112.	SANTS College
113.	Sisazi Consulting
114.	SITHUTHUKILE TRUST
115.	Siyahluma Education Institute
116.	South African Congress For Early Childhood Development
117.	SOUTH AFRICAN CORPORATE TRAINING ASSOCIATION (PTY) LTD
118.	South Cape Public FET College - George Campus
119.	Southern African Youth Movement
120.	Spotru Training Centre
121.	SPS Consulting (Pty) Ltd
122.	Sustainability Institute Trust
123.	T Mabuya & Associates (Pty) Ltd
124.	Takatso Educare Training and Development Services
125.	Teachers Learning Centre (Pty) Ltd
126.	Tembe Service Providers
127.	Thabelanang t/a Thabelanang Trading Enterprise
128.	The Iscariota Group (Pty) Ltd
129.	THE MATTHEW GONIWE SCHOOL OF LEADERSHIP AND GOVERNANCE
130.	The Port Elizabeth Early Learning Centre
131.	Thembekile training consulting
132.	THUKAKGALADI INTEGRATED DEVELOPMENT PROJECT
133.	THUSANANG TRUST
134.	Thuto-Botshabelo Training and Projects (Pty) Ltd
135.	Tiakeni Training Centre
136.	Training and Resources in Early Education (TREE)
137.	TSHEPANG EDUCARE TRUST
138.	TSHIROLOGO DISABILITY TRAINING SERVICES PTY TLD
139.	Umgungundlovu FET College
140.	UNIVERSAL COLLEGE OUTCOMES SA
141.	Vuselela TVET College
142.	VUTHLARI MARKETING CONSULTING
143.	Water berg FET College
144.	Waterberg TVET College
145.	WEST COAST COLLEGE FET
146.	WESTERN COLLEGE FOR FURTHER EDUCATION AND TRAINING
147.	Winston Academy
148.	World Wide Education Providers(Pty)Ltd
149.	Woz'obona Early Childhood Community Service Group
150.	Yellow Media Learning Institute (Pty) Ltd
151.	ZA WIT (PTY) LTD