SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Co-ordinate and synergize strategic marketing plan

SAQA US ID	UNIT STANDARD TITLE
10116	Co-ordinate and synergize strategic marketing plan
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 7	Level TBA: Pre-2009 was L7	40
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2018-07-01	2023-06-30	SAQA 06120/18
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2024-06-30		2027-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

This unit standard is an elective standard and forms part of the qualification, National Second Degree and is registered at Level 7 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing environment, specialising in Marketing Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting there own business and recognises that marketing forms an integral component of any business.

The qualifying learner will be capable of:

Defining and analysing markets for new business opportunities

Segmenting and targeting specific markets

Analysing and explaining competitive situations

Setting performance standards

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners accessing this qualification will have demonstrated competence against the standards in the National Degree - Marketing Communications or equivalent at NQF 6

UNIT STANDARD RANGE

External factors including competitive, technological, economic, political, environmental, legal, social, cultural, logistical.

Competitor analysis including competitive position, sales performance, market share, growth rate, marketing activities.

Marketing including all forms of marketing management, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.

Media will include all electronic, print, outdoor, digital media, e-media and direct media.

Primary purpose of integrated marketing management including, promoting image, providing information, creating, increasing, and stabilising demand, differentiating product features and benefits, providing competitive differentiation, lead generation, customer retention, motivating staff

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Define and analyse markets for new business opportunities.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Market opportunities are identified.

ASSESSMENT CRITERION 2

2. Strategic market situation is assessed.

ASSESSMENT CRITERION 3

3. A Strengths, Weaknesses, Opportunities and Threats analysis is conducted.

ASSESSMENT CRITERION 4

4. Market trends are identified.

SPECIFIC OUTCOME 2

Segment and target specific markets.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Buyers behaviours are analysed and explained.

ASSESSMENT CRITERION 2

2. Markets are segmented according to relevant profiles.

ASSESSMENT CRITERION 3

3. Homogeneous sub-markets are formed and clustered together.

ASSESSMENT CRITERION 4

4. Broad product-market is identified and named.

SPECIFIC OUTCOME 3

Analyse and explain competitive situation.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Competitors are described.

ASSESSMENT CRITERION 2

2. Competitors activities are predicted.

ASSESSMENT CRITERION 3

3. Structural competitor analysis produced.

ASSESSMENT CRITERION 4

4. Competitors analysis includes current competitive position and sales performance.

SPECIFIC OUTCOME 4

Set performance standards.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Key Performance Indicators are identified and set in line with stakeholder expectations.

ASSESSMENT CRITERION 2

2. Key performance indicators are communicated to all relevant parties.

ASSESSMENT CRITERION 3

3. Critical success factors are determined in line with agreed objectives.

ASSESSMENT CRITERION 4

4. External factors are identified that may have an impact on standards.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Providers offering learning towards this unit standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the Services SETA and /or by The Council of Higher Education (CHE).

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

A demonstrated understanding of:

A general understanding of the organisation structure and degree of dependency.

A broad perspective and understanding of the external environment.

A broad understanding of the external suppliers.

A comprehensive understanding of the resources available and resources required.

An all rounded and generic understanding of the industry, the product and the industry role players.

Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out jointly by the relevant educating and training quality assurance body (ETQA) and the services ETQA

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems related to the strategic marketing plan.

UNIT STANDARD CCFO WORKING

Work effectively with others during the various phases while co-ordinating and synergizing the strategic marketing plan.

UNIT STANDARD CCFO COLLECTING

Collect, evaluate, organise and critically evaluate information when defining and analysing data for synergizing the strategic marketing plan.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively when setting performance standards in the strategic marketing plan.

UNIT STANDARD CCFO SCIENCE

Use science and technology to effectively co-ordinate and synergize the strategic marketing plan.

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015.

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Elective	22872	National Diploma: Marketing Management	Level 7	Level N/A: Pre-2009 was L7	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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