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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Develop a strategic plan 
SAQA US ID UNIT STANDARD TITLE
10071  Develop a strategic plan 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6  15 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2005-09-13  2008-09-13  SAQA 0160/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2009-09-13   2012-09-13  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National First Degree, and is registered at Level 6 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Articulating the vision in a marketing context
  • Analysing possible long term trends with macro, micro, market and competitor environments
  • Developing strategic marketing objectives
  • Developing alternative long term strategies
  • Evaluating and recommending "best" strategy 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence against the standards in the National Diploma in Marketing Communication or Marketing Management or Marketing Research or equivalent at NQF Level 5, or equivalent or Customer Management. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e-media and direct media. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Articulate the vision in a marketing context 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Stakeholders must buy into the vision 

    ASSESSMENT CRITERION 2 
    2. Marketing Mission Statement is developed 

    ASSESSMENT CRITERION 3 
    3. Viable opportunities are identified and included in the vision 

    SPECIFIC OUTCOME 2 
    Analyse possible long-term trends with macro, micro, market and competitor environments 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Relevant information is identified 

    ASSESSMENT CRITERION 2 
    2. Appropriate techniques such as simulations and models are appropriately used 

    ASSESSMENT CRITERION 3 
    3. Unplanned or unscheduled contingencies are identified and alternative visionary items developed 

    SPECIFIC OUTCOME 3 
    Develop strategic marketing objectives 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Information, which is relevant to the marketing objectives as, identified 

    ASSESSMENT CRITERION 2 
    2. Marketing objectives are developed within the given time frame 

    ASSESSMENT CRITERION 3 
    3. Marketing objectives are attainable/realistic in "a visionary sense" 

    SPECIFIC OUTCOME 4 
    Develop alternative long-term strategies 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Alternative (creative) solutions are visualised 

    ASSESSMENT CRITERION 2 
    2. Strategies allow for lateral thinking 

    ASSESSMENT CRITERION 3 
    3. Strategies allow for consultation between various individuals 

    ASSESSMENT CRITERION 4 
    4. Improvements to strategies are identified, evaluated and developed 

    SPECIFIC OUTCOME 5 
    Evaluate and recommend "best" strategy 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Strategy methodologies are appropriately used 

    ASSESSMENT CRITERION 2 
    2. "Buy in" is considered 

    ASSESSMENT CRITERION 3 
    3. Approval for strategy is obtained 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational &Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A broad understanding of principles, methods and techniques for conducting marketing situational analysis.
  • A broad understanding of methods and techniques for writing visionary statements.
  • A comprehensive understanding of methods and techniques for analysing data from situation analysis. 
    		•


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solving problems when articulating vision analysing long term trends or developing strategic marketing objectives and strategies. 

    UNIT STANDARD CCFO WORKING 
    Working effectively with others to articulate and sell the marketing vision and objectives. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information to ensure analysis of vision and strategy considering all alternatives and is inline with overall organisational strategy. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively with others to gain acceptance of vision, mission and strategies. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically to analyse and develop marketing plans, objectives and strategies. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Be culturally sensitive across a range of social contexts in the development of the vision and strategy for marketing. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Understand the world as a set of related systems where the effects of the long-term visionary issues impact on the organisation as a whole. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49122   National Certificate: Radio Station Management  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  MICTS 
    Core  20909   National First Degree: Customer Management  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered"     		 2018-06-30   
    Core  20905   National First Degree: Marketing Communication  Level 6  NQF Level 07  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  As per Learning Programmes recorded against this Qual 
    Core  20901   National First Degree: Marketing Management  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered"     		 2018-06-30   
    Core  20897   National First Degree: Marketing Research  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered"     		 2018-06-30   
    Fundamental  58579   National Diploma: Air Traffic Control  Level 6  NQF Level 06  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  TETA 
    Fundamental  21847   National Diploma: Manufacturing Management: Food and Beverage  Level 6  NQF Level 06  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  FOODBEV 
    Elective  58601   National Certificate: Land Transport Planning  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered"     		 2012-06-30  LG SETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
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    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.