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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Instil in oneself a personal marketing culture 
SAQA US ID UNIT STANDARD TITLE
252209  Instil in oneself a personal marketing culture 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  4 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
10021  Instil in myself a personal marketing culture  Level 4  NQF Level 04  4   

PURPOSE OF THE UNIT STANDARD 
The person credited with this unit standard will be able to identify and explain what marketing is and identify and apply the concepts and principles of marketing, while instilling a marketing culture in themselves. They will also be able to convince others of the benefits the marketing culture will have.

The qualifying learner is capable of:
  • Identifying and defining what is marketing.
  • Identifying marketing principles and concepts.
  • Explaining the benefits of instilling a marketing culture in myself.
  • Persuading others of the benefits of marketing culture. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this unit standard will have demonstrated competence in:
  • Communication at NQF Level 3 or equivalent.
  • Mathematical Literacy at NQF Level 3 or equivalent. 
    		•

    UNIT STANDARD RANGE 
  • Stakeholders will include customers, suppliers, the public, employees, management, consumer councils, local government, shareholders, trade unions and financial institutions.
  • Marketing including all forms of marketing communications direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e-media and direct media.
  • Marketing principles including marketing definition, marketing concepts, marketing planning, macro marketing, micro marketing, economic development, marketing mix.
  • The product life cycle include but not limited to marketing promotion, selling, storing and buying. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify and define what is marketing. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Key elements of marketing are identified and explained with examples. 

    ASSESSMENT CRITERION 2 
    Marketing is put into context with other functions within organisation in a graphic example. 

    ASSESSMENT CRITERION 3 
    Marketing is verbally explained in a given case study. 

    SPECIFIC OUTCOME 2 
    Identify marketing principles and concepts. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The components of the marketing concept are defined against accepted marketing definitions. 

    ASSESSMENT CRITERION 2 
    Marketing principles are verbally defined against accepted marketing definitions. 

    ASSESSMENT CRITERION 3 
    A commitment to marketing principles is demonstrated in the workplace. 

    SPECIFIC OUTCOME 3 
    Explain the benefits of instilling a marketing culture in myself. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    People in the organisation are influenced towards marketing culture by applying the practices and concepts. 

    ASSESSMENT CRITERION 2 
    How company competitiveness is ensured with all internal stakeholder involvement is described in given case studies. 

    ASSESSMENT CRITERION 3 
    How job satisfaction levels are enhanced by applying marketing principles are explained. 

    ASSESSMENT CRITERION 4 
    Benefits to both the organisation and customers are explained in given case studies. 

    SPECIFIC OUTCOME 4 
    Persuade others of the benefits of a marketing culture. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The level of customer orientation is identified and explained with examples. 

    ASSESSMENT CRITERION 2 
    The value of customer orientation is explained verbally to interned co-workers. 

    ASSESSMENT CRITERION 3 
    How marketing culture helps to meet interdepartmental objectives is explained in given case studies. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • An understanding of written, verbal and visual presentation skills.
  • An understanding of communication principles and techniques.
  • An understanding of marketing principals, methods and techniques. 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a marketing team to improve output. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when persuading others of the benefits of a marketing culture. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in the orientation and persuasion of computers in a marketing culture. 

    UNIT STANDARD CCFO CONTRIBUTING 
  • Being culturally sensitive across a range of social contexts so that all actions and decisions made pertaining to a marketing culture are acceptable to all stakeholders with broad cultural backgrounds.
  • Contribute to the full personal development of each learner and the social economic development of society at large, by making it the underlying intention of any learning programme to make the individual aware of the importance of knowing that self improvement plays a key role in an individual's success. 
    		•

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces unit standard 10021, "Instil in myself a personal marketing culture", Level 4, 4 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  67464   Further Education and Training Certificate: Marketing  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-07-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.